MKTG 5 5th Edition by Charles W. Lamb – Test Bank

(*5*)At present, you’ll comprehend the fundamental notions in advertising and marketing management that are vital for an undergraduate marketing major, first-year MBA or EMBA student through the comprehensive content in Iacobucci’s MARKETING MANAGEMENT, 5E. The key principles you acquire can be promptly applied to assignments, group projects, or simulations in your curriculum. MARKETING MANAGEMENT, 5E exposes the ever-changing landscape confronted by modern marketers. Engaging explanations, timely scenarios, and notable instances elucidate how the competitive global market and recent technological advancements influence the marketing decisions necessitated by contemporary managers on a daily basis.