MKTG 9th Edition by Charles W. Lamb -Test Bank

With an updated, simplified layout, Introduction to Marketing, 9e “Guides You There”– aiding students and educators achieve complete marketing success– by providing the finest the market has to offer: up-to-date coverage, powerful teaching and learning tools, captivating examples, and innovative applications that ensure students not just comprehend marketing concepts, but also understand how to effectively implement them in real-world situations. brimming with options, the book offers unparalleled flexibility and unique tools to align with a variety of learning and teaching styles. An online megare offer, Cengage NOW creates customized study plans that enable students to pinpoint weaknesses and master materials effectively. It also enables instructors to effortlessly create and grade assignments–as well as track students’ progress. Designed specifically for this textbook, an entirely new video package features compelling success stories from dynamic companies. There are also numerous resources to enrich the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this comprehensive, midlevel marketing text has broad-based appeal among instructors and students alike– aiding both in reaching their ultimate marketing destination.