MM3 3rd Edition by Dawn Iacobucci – Test Bank

MM3 3rd Edition Test Bank by Dawn Iacobucci

1. ISBN-10

   113319060X
2. ISBN-13

   978-1133190608

   Formulated through a method thoroughly tested by students and endorsed by educators, MM, 3E offers an aesthetically pleasing, concise print approach with detachable reference cards tailored for students and instructors, alongside online Course Mate study aids and interactive eBook. Furnishing a cost-effective array of educational materials, MM, 3E utilizes a distinctive methodology proven to enhance retention and fortify educational outcomes. MM, 3E provides a succinct outline of the fundamental principles and elements of contemporary marketing management with updated coverage on the significance of social media and the influence of consumer behavior on successful marketing management.

   About the Author

   Dawn Iacobucci holds the Bronson Ingram Professorship in Marketing at the Owen Graduate School of Management within Vanderbilt University, where she has been teaching since 2007. Her previous roles include serving as the Senior Associate Dean at Vanderbilt (2008-2010) and as a Marketing Professor at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci earned her Master of Statistics, Master of Arts, and Doctor of Philosophy in Quantitative Psychology from the University of Illinois at Urbana-Champaign, and her Master of Theological Studies from Garrett Theological Seminary. Her research primarily focuses on modelling dyadic interactions and social networks, customer satisfaction and service quality, and various multivariate and methodological research inquiries. She has published in renowned journals such as the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.