Modern Marketing Research Concepts Methods, and Cases 2nd Edition by Fred M. Feinberg – Test Bank

Test Bank For Contemporary Marketing Research Concepts Approaches, and Cases Second Edition by Fred M. Feinberg

1. ISBN-10

   1133188966
2. ISBN-13

   978-1133188964

   Thorough and investigative, CONTEMPORARY MARKETING RESEARCH: CONCEPTS, APPROACHES, AND CASES, 2nd Edition presents a holistic overview of the practice of marketing investigation. The text guides you through each phase of the marketing research process, from formulating inquiries and gathering data to interpreting results using analytical techniques and producing the final document. Deciphering intricate marketing information, CONTEMPORARY MARKETING RESEARCH: CONCEPTS, APPROACHES, AND CASES, 2nd Edition delves into the detailed analytical and statistical methods crucial in marketing research, covering conventional multivariate techniques such as Issue, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection methodologies. Over three dozen in-text cases showcase research tasks in corporate and academic environments, while numerous illustrations and exclusive conversations with industry professionals provide you with a comprehensive view of marketing research and its practical applications in the real world.

   1. Aim and Procedure of Marketing Research.
   2. Research Blueprint and Information Origins.
   3. Gauging in Marketing Research.
   4. Cause and Effect Plans and Marketing Trials.
   5. Information Compilation: Investigatory and Definitive Research.
   6. Constructing Surveys and Information Compilation Devices.
   7. Sampling Techniques.
   8. Statistical Analyses and Information Processing: Single and Dual Variable Examinations.
   9. Building Multivariate Connections: Multiple Regression for Continuous, Binary, and Categorical Dependent Factors.
   10. Issue, Cluster, Discriminant, and Concealed Class Analyses.
   11. Conjoint Examination and Multidimensional Scaling.
   12. Advanced Concerns, Research Pioneers, and Preparing the Ultimate Report.