Principles of Marketing 18th Edition Philip Kotler

Inspect a financial institution for Principles of Marketing 18th Edition Philip Kotler

1. ISBN-10

   1292341130
2. ISBN-13

   978-1292341132

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You can learn how to produce value through customer connections and engagement
In a rapidly evolving, increasingly digital and social market, it is more crucial than ever for marketers to cultivate significant connections with their clients. Principles of Marketing aids students in mastering today’s crucial marketing challenge: to establish vibrant, interactive communities of customers who integrate products and brands into their daily lives. To aid students in comprehending the methods for creating value and establishing customer relationships, Kotler and Armstrong present basic marketing information within an innovative customer-value framework. Thoroughly updated to reflect the major trends influencing contemporary marketing, the 18th Edition is brimming with anecdotes illustrating how companies leverage new digital technologies to optimize customer engagement and shape brand conversations, experiences, and communities.