Principles of Marketing for a Digital Age by Tracy L. Tuten

Concepts of Advertising for a Digital Era by Tracy L. Tuten

1. ISBN-10

   1526423332
2. ISBN-13

   978-1526423337
3. “Concepts of Advertising for a Digital Era is an extraordinary initiation for a prospective marketer that properly prioritizes the clients and their requirements as the primary focus for the inception of any advertising strategy.”
   Text and Tutorial Creators Association (TTCA) Raters Board

   Pupil-driven in its structure and advancement, the book includes digital advertising prominently in the work of entrepreneurs, and merges excellent illustrations, analyses, and online assets to aid the teaching and learning of primary advertising in a digital era.

   The writer fuses digital and social media marketing throughout the sections and through student involvement in its development, the text has been crafted to be accessible and to appeal to scholars, with visual aids, numerous visuals, and a captivating writing approach. It encourages the “reversed” approach to classroom instruction and is reinforced by a variety of features and exercises in every segment, prompting scholars to embrace course content, class interaction, and review sessions. It covers instances from global enterprises such as Nutella, Google, L’Oreal, Netflix, Airbnb, BirchBox, Uber, FitBit, Go to California, and Coca-Cola. It also embraces a societal perspective on advertising, showcasing scenarios connected to the UN’s PRME initiative to assist scholars in evolving into sustainability-conscious individuals.

   The book is supplemented by online instructor materials, including chapter-specific slide presentations, a teacher’s guide, flipped classroom tasks, as well as publicly accessible multiple-choice questions (with answers), videos, case studies, web links, a glossary, and SAGE journal articles for learners.