Public Relations A Values-Driven Approach 6th Edition David W. Guth

Examine financial institution for Public Relations A Morally-Driven Approach 6th Edition David W. Guth

• ISBN-10 ‏ : ‎ 0205897762
• ISBN-13 ‏ : ‎ 978-0205897766

An overview of Public Relations that focuses on ethical, effective relationships with strategic constituencies
Public Relations: A Morally-Driven Approach presents college students with public relations, defined as the administration of connections between a corporation and the publics critical to its prosperity. Writers David Guth and Charles Marsh describe the occupation’s widespread problems, characteristics, and methods, and help students to position the profession within the context of its role in the conduct of a civil society. In order to aid students in comprehending the contemporary state of the field, the Sixth Edition provides the most current statistics, the latest research, and the most recent instances of public relations practice.