Public Relations Writing and Media Techniques 8th Edition Dennis L. Wilcox

Explore financial institution for PR Writing and Media Techniques 8th Edition by Dennis L. Wilcox

1. ISBN-10

   0134010493
2. ISBN-13

   978-0134010496

PR Writing and Media Techniques is perhaps the most comprehensive and current PR writing text available, with real-life examples of outstanding work and successful campaigns by PR professionals.

The text fully integrates new communication technologies—the Internet, Webcasting, and so forth—and demonstrates students the numerous methods presently in use to reach a variety of audiences. Written clearly and organized well, this book places emphasis on the details of everyday work in public relations, providing students with step-by-step procedures for developing and distributing a variety of successful PR materials. An engaging and highly effective text for students, PR Writing and Media Techniques is also a valuable resource for PR practitioners.