Social Media Storms Empowering Leadership Beyond Crisis Management by Pernille Rydén

Assessment Manual For Bringing Forth Empowerment Through Social Media Turbulences Shedding Light on Leadership Post Crisis Navigations by Pernille Rydén

• ISBN-10 ‏ : ‎ 0367425270
• ISBN-13 ‏ : ‎ 978-0367425272

Delve into this captivating recent publication which delves into the advantages and mechanics of social media tempests and spotlights the potential chances that they offer for increased interaction with clients. It furnishes practical managerial guidance on strategizing, evaluating, and creatively navigating social media tempests.

Drawing from a solid theoretical foundation and brought to life by vibrant real-world scenarios and case studies interwoven in each section, this manuscript merges detailed elucidations of the components of corporate decision-making, market engagement, consumer behavior, brand identity, and corporate correspondence. Distinct from the prevailing literature, this manuscript diverges from the traditional, yet lacking crisis communication management strategies to propose innovative frameworks and instruments for fortifying enterprises, consumers, and wider communities in the digital era.

Social Media Storms: Empowering Leadership Beyond Crisis Management

equips advanced undergraduate and postgraduate students studying digital marketing, marketing communication, strategic planning, and crisis management with an all-encompassing insight into the social media tempest phenomenon and supports marketing and communication practitioners in capitalizing on the advantages that social media tempests bring along.