Sustainable Marketing A Holistic Approach Second Edition by Mark Peterson-Test Bank

Testbank for Sustainable Marketing A Holistic Approach Second Edition by Mark Peterson

1. ISBN-10

   1526494639
2. ISBN-13

   978-1526494634
3. In a cutting-edge text that explores the sustainability practices that benefit companies, stakeholders and consumers, Peterson draws upon current research and industry examples to dissect the interplay between marketing and wider society. He encourages us to critically asses the demand for business to adapt profitably to sustainability guidelines or environmental concerns.

   This new book:

   • Incorporates a variety of pedagogic features such as; Throwing shade boxes, chapter overview & objectives, Mavericks who made it cases and end-of-chapter questions.

   • Is tailored to accommodate a 12 week teaching term, highlighting sustainability in marketing from a ‘macro’ and issues-based perspective.

   • Encompasses sustainability in the global marketing from different issues and perspectives and grounds theory in a wide range of recognizable examples such as Toms, Facebook, Juul, Costco, Greta Thunberg.