Principles of Marketing for a Digital Age Second Edition by Tracy L. Tuten
Original price was: $35.00.$22.97Current price is: $22.97.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
Concepts of Promotion in a Digital Era Second Volume by Tracy L. Tuten
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ISBN-101529779790
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ISBN-13978-1529779790
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Recipient of the TAA 2021 Most Promising New Textbook Award!
Concepts of Promotion in a Digital Era introduces university students to the essential notions and tools for marketing in a digital era. The most recent Second Volume maintains a strong focus on digital and social media marketing and has been updated to include state-of-the-art coverage on the ramifications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, equipping readers with the skills necessary to become an ethical and socially-conscious marketer.
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