Public Relations Strategies and Tactics 11th Edition Dennis L. Wilcox
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Format: Downloadable ZIP File
Resource Type: Test bank
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Take a glance at financial organization for PR Approaches and Maneuvers 11th Edition by Dennis L. Wilcox
- ISBN-10 : 9780205960644
- ISBN-13 : 978-0205960644
Concisely elucidates the core concepts, approaches, and methods of today’s public relations practice
Public Relations: Strategies and Tactics makes use of real-world case studies and illustrations to clarify the primary concepts and principle behind modern public relations practice. This exhaustive text is grounded in scholarship and encompasses references to landmark research and time-honored public relations approaches. The writing is tailored to undergraduates, and many vivid charts and images are utilized to amplify key concepts.
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