Real Estate Marketing Strategy, Personal Selling, Negotiation, Management, and Ethics 1st Edition by M. Joseph Sirgy

Real Property Promotion Technique, Individual Promotion, Bargaining, Oversight, and Morality 1st Issue by M. Joseph Sirgy

• ISBN-10 ‏ : ‎ 0415723949
• ISBN-13 ‏ : ‎ 978-0415723947

Real Property Promotion is purposely crafted to educate property scholars on the craft and science of the real property advertising profession.
This textbook presents the ideal resource for university and postgraduate level lessons in commerce institutions and vocational / ongoing education programs in Real Property, this publication will also be of appeal to proficient real estate promoters striving to boost their expertise and enhance their marketing approaches.
The publication is segmented into 5 prime parts. Section 1 centers on presenting scholars to fundamental ideas of merchandising as a business stance and strategy. Topics examined include strategic examination, target promotion, and the 4 essentials of the promotion amalgam: asset planning, venue selection, pricing of assets, and endorsement of assets.
Segment 2 is dedicated to individualized promotion in real estate. Scholars will grasp the specific method and phases implicated in representing real estate purchasers and venders.
Segment 3 highlights discussions on agreements in real estate. How do proficient real estate experts utilize bargaining methods such as collaboration, competition, accommodation, and concession as a direct outcome of the scenario and personas embroiled in either securing or selling real estate assets?
Segment 4 focuses on manpower supervision concerns such as recruitment and coaching real estate representatives, matters linked to job assessment, motivation, and compensation, along with issues relevant to guidance.
Lastly, Segment 5 homes in on legal and ethical concerns in the property business. Scholars will master managing demanding situations and legal/ethical dilemmas by appreciating and applying a range of legal/ethical checks. Scholars will also become intimately acquainted with the sector’s code of ethics.