Retailing Management 9th Edition by Michael Levy – Test Bank

Examination Bank For Management of Retail 9th Issue by Michael Levy

1. ISBN-10

   007802899X
2. ISBN-13

   978-0078028991

   Management of Retail’s 9th edition places significant and practical emphasis on 5 exciting new trends in retailing’s high technology, international, growth industry: (1) big data and analytical techniques for decision making, (2) interacting with clients and enhancing the shopping experience with social media and smartphones, (3) utilizing mobile platforms and providing a seamless multi-channel customer experience, (4) involvement in corporate social responsibility and the ethical aspects of business decisions, and (5) the effects of globalization on the retail industry. Focusing on some of the most respected and innovative retailers globally like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Management of Retail offers challenging and rewarding prospects for students interested in retailing careers and careers with firms such as IBM, Procter & Gamble, and Google that support the retail sector. New Vignettes in every chapter and the incorporation of Connect with SmartBook help the 9th edition of Management of Retail evolve and thrive as the market’s premier Retailing franchise.
   Management of Retail is pleased to introduce Dhruv Grewal, Toyota Chair of Commerce and Digital Business, and Professor of Marketing at Babson College, to the 9th edition author team. With years of academic expertise and close partnerships with Michael Levy to co-create various retailing publications and co-editing the Journal of Retailing from 2001 to 2007, complement this formidable author grouping.