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Selling Building Partnerships 10Th Edition By Stephen – Test Bank
Original price was: $45.00.$34.97Current price is: $34.97.
Format: Downloadable ZIP File
Resource Type: Test bank
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Exam Vault For Marketing Collaboration Partnerships 10th Edition By Stephen
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ISBN-101259573206
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ISBN-13978-1259573200Marketing Collaboration Partnerships, Tenth Edition remains the most cutting-edge textbook in marketing, showcasing unique role-plays, mini-case studies, and a focus on knowledge and skills vital to the partnership process and successful business professionals. Emphasized consistently is the importance for marketers to be adaptable and tailor strategies that address client requirements, purchaser social styles, and alternative relationship necessities and methods. A comprehensive discussion follows on marketers as supervisors and the role of planning and continual education in enabling effective marketing and career advancement. The emphasis on value establishment renders the material pertinent for students potentially contemplating a marketing vocation. Continually underscored, as in all prior editions, is the integration of ethics throughout.
New to This Edition●The textbook features exclusive instances crafted expressly for this iteration.●Fresh chapter-commencing profiles illuminate authentic marketers.●Novel Collaboration Partnerships in-depth segments supply elaborate instances pertinent to chapter content.●Chapters have been refreshed with the most recent scholastic and industry research in domains such as morality, organizational ethos, accomplishment traits, and occupation shifts.●Cutting-edge Marketing Technology segments appear across all chapters, demonstrating the innovations harnessed and the quandaries technology spawns. The volume also addresses the Internet of Things and probes its effect on repeat purchase behavior and client associations.●Brand new From the Purchaser’s Perspective detailed segments aid future marketers in grasping the client’s standpoint.●Incorporated are new enactments, featuring Purina ONE SmartBlend and Gartner Consulting.●Every chapter encompasses a new or profoundly gentrified mini-instance, alongside preferred mini-cases which educators may handpick from.
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Original price was: $45.00.$34.97Current price is: $34.97.
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