- 29%
Services Marketing Integrating Customer Focus Across the Firm 7Th Edition – Test Bank
Original price was: $35.00.$24.97Current price is: $24.97.
Format: Downloadable ZIP File
Resource Type: Test bank
Duration: Unlimited downloads
Delivery: Instant Download
For Strategies for Marketing Services to Enhance Customer Satisfaction 7th Edition
-
ISBN-100078112109
-
ISBN-13978-0078112102Zeithaml’s Strategies for Marketing Services introduces readers to the crucial role that service providers play in the economy and its future. The advanced economies of the world are heavily influenced by services, and nearly all companies see services as vital in retaining their clientele. This 7th edition maintains its focus on management by incorporating real-world examples and strategies for tackling challenges in each section, placing an emphasis on the insights necessary to execute service strategies for competitive advantages across various sectors.
New research references and illustrations in each section now include extended coverage of modern business models such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, with a heightened focus on technology, digital and social media marketing, Big Data, and data analytics as part of the service package. The lengthier cases have been eliminated from this 7th edition. Refer to the Table of Contents and Features below for further details.
User Reviews
Be the first to review “Services Marketing Integrating Customer Focus Across the Firm 7Th Edition – Test Bank”
Services Marketing Integrating Customer Focus Across the Firm 7Th Edition – Test Bank
Original price was: $35.00.$24.97Current price is: $24.97.
There are no reviews yet.