Sports Marketing 2nd Edition by Michael J. J. Fetchko
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Resource Type: Test bank
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Exam Collection For Sports Marketing 2nd Edition by Michael J. J. Fetchko
- ISBN-10 : 1138039845
- ISBN-13 : 978-1138039841
Certainly practical and captivating, Sports Promotion prepares students with the abilities, methods, and instruments they require to excel as marketers in any athletic atmosphere.
The publication merges academic theory with the viewpoints of individuals actively engaged in the sports industry. An array of global instances from various sporting levels, alongside inner expertise, tightly links classroom learning with practical application, ensuring students of the applicability of the theory. Fresh content comprises:
• Extended coverage of marketing analytics and the application of market-oriented strategies, illustrating to students how to fortify client connections and optimize profits
• Heightened focus on the influence of modern technologies on client relations, such as social platforms, content advertising, ticketing tactics, and eSports, guaranteeing students exposure to the latest advancements in sports marketing
• A more pronounced worldwide emphasis throughout the text, encompassing numerous fresh scenarios from beyond the U.S., as well as discussion of international athletic organizations like FIFA and the ever-popular English Premier League
• Six additional “You Make the Call” brief scenarios to provide avenues for evaluation and decision-making in various sectors of sports promotion, encompassing sports media, experiential events, and eSports
These prevalent “You Make the Call” scenarios and evaluation queries encourage dynamic classroom debates, while section summaries and a glossary further underpin learning. Sports Promotion will furnish students of sports promotion and administration with a solid comprehension of the intricacies of operating in athletics.
Author’s Profile
Michael J. Fetchko serves as the President and Managing Director of ISM USA, a comprehensive marketing agency, as well as Co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.
Donald P. Roy works as a Marketing Professor at Middle Tennessee State University, USA.
Kenneth E. Clow holds the position of Marketing Professor and is the bearer of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana―Monroe, USA.
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