Principles of Marketing 19th Edition Philip Kotler – Test Bank

Exam Bank for Principles of Marketing 19th Edition Philip Kotler

Within a rapidly evolving, increasingly digital and social market, it is particularly crucial than ever for marketers to establish meaningful connections with their clientele. Principles of Marketing demonstrates how to construct lively, interactive communities of consumers who integrate products and brands as an essential component of their daily lives. To aid in mastering this crucial marketing challenge, the authors present the essentials of marketing within an innovative customer-value framework.

The 19th Edition has undergone a complete overhaul to mirror the significant trends impacting contemporary marketing. It is brimming with anecdotes illustrating how businesses utilize cutting-edge digital technologies to optimize client involvement and mold brand discussions, encounters and communities.