The Dynamics of Persuasion, 4th Eidition (9780415805681)

Examine Banking Institution For The Dynamics of Convincing, Fourth Edition (9780415805681)

1. ISBN-10

   0415805686
2. ISBN-13

   978-0415805681The Dynamics of Convincing provides a comprehensive and current introduction to effective communication and perspective change. It thoroughly examines fundamental and contemporary theories of persuasion, exploring the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

   Through the lenses of media, interpersonal, and psychological perspectives, author Richard M. Perloff systematically explores the influence of convincing communication on attitudes towards a variety of subjects, including healthcare, politics, and racial bias. In addition to presenting persuasion theory and research, he offers numerous instances of convincing in action, illustrating the role of persuasion research in everyday life. Presented in a highly accessible and clear manner, The Dynamics of Convincing aims to:

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   • introduce the social science viewpoint on persuasion 

      

   • enhance comprehension of persuasion theories and research 

      

   • highlight the significant topics discussed in the field of persuasion research 

      

   • explore the intricacies and subtleties in the dynamics of everyday persuasion 

      

   • raise awareness about the ethics of contemporary persuasion. 

   New to this edition are:

    

   • 2008 election examples interspersed throughout the text 

      

   • focused discussions on compliance-gaining and negative advertising 

      

   • examples of strong attitude, such as the pros and cons of using animals in research. 

   Complemented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Convincing is an engaging text suitable for advanced courses on persuasion in communication, psychology, marketing, and sociology. Through its exploration of the dynamics of persuasive communication, it sheds light on the influential effects persuasion has in contemporary society and enhances understanding of this pervasive communicative strategy.