Strategic Planning in Healthcare An Introduction for Health Professionals Martin, Brian-Test Bank

Testbank for Strategic Planning in Healthcare An Introduction for Health Professionals Martin, Brian

1. ISBN-10

   0826164838
2. ISBN-13

   978-0826164834Strategic Planning in Healthcare: An Introduction for Health Professionals is a practical guide to the theory of strategic planning and the principles of strategic management that apply to all organizational settings. With a solid theoretical framework, supplemented by real-life examples and case studies, this text is reinforced by hands-on practical student exercises and chapter-specific worksheets, providing a comprehensive healthcare management resource. It covers strategy-making issues from the initial assessment of the organization and competitive landscape, through situational analysis of economic incentives, creation of objectives and measurement, formulation of financial and operational strategies, and the development of mission and goals. This approach allows students to apply concepts at each stage of the planning cycle effectively.

   This healthcare planning guide explains various approaches to implementation and evaluation, the principles of integrating evaluation and control, and other factors that impact competitive positioning and performance in health service organizations.

   Authored by an experienced strategic planner and educator, this foundational strategic healthcare management textbook readies public health students, healthcare administration students, and related health professionals to craft their own effective strategic plans that deliver performance excellence.

   Key Features:

   • Presents a comprehensive, step-by-step review of the strategic planning process in healthcare organizations with a robust theoretical framework
   • Incorporates real-world examples and case studies to facilitate easy comprehension in undergraduate/graduate courses
   • Includes chapter-specific worksheets allowing students to develop a quasi-strategic plan
   • Features real-world sample strategic plans from the healthcare industry
   • Provides access to the downloadable eBook and downloadable healthcare strategic planning chapter worksheets
   • Complete instructor package, including an Instructor’s Manual, PPTs, and test bank